Maximizing your LinkedIn Connections

Making a LinkedIn Connection request is kind of like trying to make a new friend on the digital playground. It can be awkward and stressful, but it doesn’t need to be! Here are some tips for making connections and growing your network that are sure to get you into all the best digital cliques (and clicks!). 

The first step in this process should be growing your network. But how?

Step 1: Find and request people you actually know. 

People like friends or family, who won’t ask themselves, “Who is this?” when they see your request pop up in their email. LinkedIn already does a lot of the heavy lifting for you on this with their Add Connections page. They find contacts from your email and from there you can connect to people you know and interact with often. Just be sure not to hit the “Add X Selected connection(s)” button without adding your new, expertly crafted invitation message. Which we’ll get to shortly.

Step 2: Connect with people you want to get to know.

This can be tricky! You don’t want to spam people by requesting anybody and everybody in your related field, but you don’t want to be overly cautious. The best advice I can give, is to use your best networking instincts and have a strategy. Flatter them! Follow their business page and like their posts. Always take the opportunity to connect with others in the company like sales reps or the HR administrator to expand your 2nd and 3rd level connections to someone you want to connect with on a direct level. Other options are using LinkedIn Premium or LinkedIn Sales Navigator, but if you’re looking t

Step 3: Have people want to connect to you.

When people want to connect with you, you’re in the driver’s seat with whether you want to accept their request or not. The way to get to this point, though, is by having an amazing LinkedIn profile. Have your resume uploaded, have in depth descriptions of your previous positions and experience, request recommendations from former employers or bosses you had that can vouch for your work. Post a lot, and post good content. Show potential connections exactly who you are and how you could add value to any company or business. If you put in the work, you can really make your profile stand out! 

Now that you’re a networking machine, let’s explore how to write a LinkedIn connection request that can open more doors to the people who can help you and your business grow.

Writing an Undeniable LinkedIn Connection Request

In Larry Kim’s Medium article How to Write the Perfect LinkedIn Connection Request, he calls his perfect request formula “The Five P’s”. A request must be:

  1. Polite

  2. Pertinent

  3. Personalized

  4. Professional

  5. Praiseful


Here’s his example:

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Why does this work? Think about it, you’re giving someone a compliment, explaining how you know of them, telling them your exact intentions for wanting to connect, and basically asking for a virtual handshake. Who wouldn’t want to shake the hand of someone who just praised them so politely? There’s not a human being out there who doesn’t enjoy praise for their accomplishments. That’s how the Five P’s formula is nearly foolproof for establishing a meaningful connection to someone who might be able to help grow your business or find a new position.

Want to test out this formula for yourself? Go ahead and make a connection with me on LinkedIn here!

TN&A has recently been working on growing our client’s LinkedIn networks. For a free, no-obligation consultation, call or text us at 708.334.8414 or email terry@tnugentassociates.com.