2018

5 marketing predictions for 2018 and beyond

5 marketing predictions for 2018 and beyond

1. 2018 will pose a historic opportunity for market researchers to fill the gaping hole in data sciencewhich is a paucity of data scientists. Market researchers are the perfect people to take charge of this role and need only to position and credential themselves accordingly.

2.  Market research will increasingly change from an attitudinal art to a behavioral science