What was old is new again. While one must consider the source, the United States Postal Service has promulgated a nifty white paper citing credible evidence that direct mail, the oldest direct marketing profession, somewhat counterintuitively generates good response from millennials.
Our friends at MedPage Today published an excellent interview about the GOP health reform bill known as the American Health Care Act (AHCA, not Trumpcare or Obamacare Lite, the Administration implores) with Donald Berwick, MD, a former high ranking healthcare official in the Obama Administration.
SG stands for So Good, and it's no coincidence in my view that those two letters are also the initials of one of my favorite thinkers, the inimitable Seth Godin.
Today's contribution to the literature is a great piece from which I extracted the above headline. The fact that power doesn't scale like it used to explains a lot.
Now this from our friends at STAT: "Despite a record number of applicants in 2017, US residency programs still struggled to fill positions in geriatrics, nephrology, infectious diseases, and several pediatric specialties, according to a new report.
CNBC's Fast Money devoted a segment of today's program to debating Peter Thiel's hypothesis that the era of Apple innovation is over. Kara Swisher of recode begged to differ in a phone interview. She made the point that the introduction of the iPhone, the first popularly accepted smartphone, was a game changer.
Silicon Valley is all atwitter (pun intended) about the hard reboot that is the Trump administration. However, one obvious beneficiary seems to have missed the boat: Jack Dorsey.
The Donald used tweets like Zeus used lightning bolts to ascend to the Olympian heights of our republic. All it took was one tweet to initiate a feeding frenzy which earned the Trumpster virtually wall to wall TV coverage without buying a single GRP.