Many times when I attended industry conferences I marveled at the seemingly obliviousness of the industry luminaries about the real world, where a confusing health care "system" is navigated by patients as confused as a high school freshman on the first day at a big school.
1. 2018 will pose a historic opportunity for market researchers to fill the gaping hole in data science, which is a paucity of data scientists. Market researchers are the perfect people to take charge of this role and need only to position and credential themselves accordingly.
2. Market research will increasingly change from an attitudinal art to a behavioral science …
I have had trouble formulating a view on net neutrality. Today I had an epiphany which simultaneously crystalized my view and explained why I've taken so long to decide.
Net neutrality is all about video. The carriers are losing cable revenue to unbundling pressure, in large part driven by streaming video. They want to recoup that revenue by charging streamers a premium for data-intensive video delivery…
DNAinfo is probably getting more attention in death than it did in life, which is no doubt the fundamental cause of its untimely demise.
While the journalism community laments the narrative of the evil billionaire crushing the unionist protagonists, I will share a mundane, prosaic observation that may have more to do with the realities of digital publishing.
In the last few years I've seen arguments that the CMO should be in charge of virtually every aspect of a company. I don't agree. I still see that as the role of the CEO.
The CEO is the ultimate authority and driving force of a company. The CMO should be as forceful and authoritative as other C-Suite executives, but no more or less. The CEO is still the ultimate source of power and should be, as she is accountable for shareholder value or any other organizational core metric.
What was old is new again. While one must consider the source, the United States Postal Service has promulgated a nifty white paper citing credible evidence that direct mail, the oldest direct marketing profession, somewhat counterintuitively generates good response from millennials.
Our friends at MedPage Today published an excellent interview about the GOP health reform bill known as the American Health Care Act (AHCA, not Trumpcare or Obamacare Lite, the Administration implores) with Donald Berwick, MD, a former high ranking healthcare official in the Obama Administration.
SG stands for So Good, and it's no coincidence in my view that those two letters are also the initials of one of my favorite thinkers, the inimitable Seth Godin.
Today's contribution to the literature is a great piece from which I extracted the above headline. The fact that power doesn't scale like it used to explains a lot.
Now this from our friends at STAT: "Despite a record number of applicants in 2017, US residency programs still struggled to fill positions in geriatrics, nephrology, infectious diseases, and several pediatric specialties, according to a new report.
CNBC's Fast Money devoted a segment of today's program to debating Peter Thiel's hypothesis that the era of Apple innovation is over. Kara Swisher of recode begged to differ in a phone interview. She made the point that the introduction of the iPhone, the first popularly accepted smartphone, was a game changer.
Silicon Valley is all atwitter (pun intended) about the hard reboot that is the Trump administration. However, one obvious beneficiary seems to have missed the boat: Jack Dorsey.
The Donald used tweets like Zeus used lightning bolts to ascend to the Olympian heights of our republic. All it took was one tweet to initiate a feeding frenzy which earned the Trumpster virtually wall to wall TV coverage without buying a single GRP.